AdWatch: Obama pushes recovery in new ad
TITLE: "Go"Obama taking up Reagan's mantle? Well, let's go to the chart.
LENGTH: 60 seconds ...
ANALYSIS: Obama's ad recalls the positive "morning in America" spot run by Republican Ronald Reagan in his 1984 re-election bid. Like that ad, Obama's presents a narrative of U.S. recovery in an effort to woo swing voters. It reminds viewers just how grim things were in 2008, at the height of the financial meltdown, and presents Obama as someone who worked hard to improve the situation. But unlike Reagan, Obama doesn't have a clear-cut economic recovery to run on. Obama's ad also contains doom-and-gloom elements not present in Reagan's ad.
Shaded areas indicate recessions. Compare the 1980's line with the line since the beginning of 2009. And note that even after the official end of the recession that began late in G.W. Bush's second term, wages under Obama have continued to drop like a brick. If this is "morning in America," heaven help us when it's later in the day!
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