I must be behind the times. I had never heard the three-year-old term until yesterday.
In his 2014 piece in Time, Denver Nicks defines the term “lumbersexual” to describe this recent trend:
[M]y lumbersexuality is, in part, a response to the easing of gender identities in society at large over the last few decades.
The Urban Dictionary was more concise in 2010 in defining the term:
A metro-sexual who has the need to hold on to some outdoor based ruggedness, thus opting to keep a finely trimmed beard.
Yes, friends, growing a beard is easier than getting and staying strong.