OK, who wouldn't want one of these? Rolls-Royce Unveils Its Grandest Car Yet, the Phantom VIII
R-R is owned, btw, by BMW.
Rolls-Royce has introduced the Phantom VIII.This is Rolls-Royce’s largest and grandest car ever, born from the same line as those used by Elvis and Queen Elizabeth II and 50 Cent, plus myriad tycoons and oligarchs the world over. The revamped saloon will cost 375,000-euro ($440,000).Unveiled to the public in London today, just days after the U.K. moved to ban combustion vehicles by 2040, the 2018 Rolls-Royce Phantom is only the second modern version of the flagship state car that Rolls first introduced in 1925. BMW Group unveiled the first truly modern Phantom in 2003 and used it until 2011; Phantom VIII is the first time since then that the car has been updated completely. In the years before 2003, Rolls was producing the Phantom VI on an incredible run from 1968 to 1990.
...One can always dream.
Enter Phantom VIII, with a glass case installed in the dashboard if the buyer so wishes. Anyone who buys one can install whatever he or she wants inside along the dash, behind the glass. It’s like a viewing gallery.
“Every one of our customers—each a connoisseur of luxury in the extreme—[was] asking for something more individual to them, not less,” said Müller-Ötvös. “We were adamant that that was what they should have.”
The gallery does come with one permanent installation: an analogue clock that will be “the loudest sound you can hear in a Rolls-Royce,” one presser bragged. Giles Taylor, the director of design for Rolls-Royce, told me the glass is treated so that it is not a safety hazard in the event of a crash. One would hope.
(Classical reference in headline)
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